Whether you're a blogger or small business, graphics are important for your site. Without being a pro, you can easily transform your graphics with these easy and quick guidelines:
1. Kerning is your friend.
Kerning is the space between your letters, and while some fonts and typefaces have decent spacing by default, some do not, often making words look and feel “crowded.” Even if your font of choice does have decent spacing by default, don't be afraid to play around with it. Even subtle changes can improve the type on your photos (left: no kerning. right: kerning at 50).
2. Think about your edges.
Unless it’s for special effect, let your words have some breathing room. If you’re using a border, same thing. I like .5 inch to an inch from the edge to the first letter of the first word or 1/4-1/2 inch from the border if it’s inside the frame.
3. Beware of script.
Script, to me, is more difficult to find that doesn’t look dated or isn’t hard to read. I also choose not to use them unless it’s for a project. If you choose to use one, use it sparingly and never throughout the entire post. It’s too difficult to read and it doesn’t look visually appealing.
4. Use your weights.
One font, up to three weights, can really do magic. If I do this, I don’t combine other fonts as it looks to be too much (if I don't, I don't use more than two fonts for a graphic-three at the absolute most).
5. Edit Your Stock Photos
I don’t do this because the photos are bad, I do it to give them a different look. Given that using stock photos have surged greatly (and for great reason), you’ll notice quite a few using the same ones. Take the opportunity to be a bit creative with them.
Simple and quick right? How else have you stepped up your graphic game?
Until next time,