If you're thinking about creating a small business or develop yourself as an entrepreneur, here are a few things you should avoid. Some of these are a "duh" (hopefully) while a few others may be a head scratcher.
5) Not actually having a conversation in your Twitter feed.
Blog links, website links, Instagram links, links to the left, links to the right.
But you're not engaging. To me that says your Twitter is a hub for links and you don't really care about interacting on the medium, which is completely fine and your prerogative--I just won't be following because I love interacting with my followers.
4) Automated DM's when you follow someone.
Por que? It's impersonal and makes me question why I followed you. If you want to communicate with new followers, an easy "at-reply" does the trick. "Hey @newfollower! So glad we can connect!" ANYTHING but an automated DM.
3) Not having a name, link, and/or bio on your Twitter profile.
If someone follows me and all I see is a profile pic, I'm not going to even bother reading your timeline. I assume you're spam and you'll be gone in two days anyway. If you're a PR savvy person, list that. If you're a huge fan of Dr. Who, list it. I don't care, but you need something in the bio so my curiosity piques.
The biggest thing: If you're a professional without a website, I scratch my head and wonder why? A graphic artist with no portfolio? A blogger with no blog link? What are you DOING?
Is this the real life or is it just fantasy?
Do me a favor: link your site, blog, Instagram, etc. I want to get to know you!
2) Newsletter pop-ups.
Look, I'm all about opt-ins if you choose to do so. I don't however, want that to be the first thing I see when I check out your website. If that's the first thing I see, chances are I'm going to "x" out of it completely, and those top 5 facts you want people to read won't be read.
But put aside the annoying factor: it's not good to assume everyone is on a computer. Pop-ups on tablets and cell phones are annoying because it's hard to click out of them to view the content. If you want readers to subscribe to your newsletter, place it at the end of your post or on the side bar (hint: look to the right of mine).
1) Comic Sans.
What are you doing this for? Why are you doing this?
Unless you're a 5 year old with a site about Candyland or and 8 year old who writes poems about unicorns, delete this font off of your computer.
Got any small business "oh-nos" I didn't mention? Feel any of them are actually not that bad? Leave me a comment. I'd like to know your insight.
Until next time,