Pesky Copy Cats
The Copy Cat epidemic is in full force
I’ve noticed a lot of posts, e-courses, worksheets, etc on different subjects, aimed to help their audience be successful in their endeavors.
And while I appreciate the variety of posts and suggestions, I’m starting to realize a lot of it is the same information. I don’t mean, “Oh you have more advice for increasing Pinterest traffic? Sweet!”
I mean the SAME information.
Word for word.
Letter for letter.
I understand topics overlap, and I get there’s only so much information you can give without being repetitive.
But Y'ALL! Some of you are straight up copying and it’s disgraceful.
You may think no one will notice. You may think it’s not a big deal but you’re wrong.
It’s a big deal and it says a few things about you:
You haven’t bothered to research these methods to see if this works. What if this person is wrong? What if there’s more out there that person didn’t tap into? You won’t know because you’re too lazy to figure it out. The only concern you have is numbers: no morals, no dignity.
You don’t care about your brand or business.
There’s talk about monetary investments all the time, and that’s nice. *You invested in your platform, your brand— why not invest in your work? It’s FREE! (*Or maybe not. If you’re copying content you’re probably copying everything else too)
You’re a thief.
Taking something that’s not yours and making it your own is stealing. Said person didn’t work hard to create content, an e-course, an e-book, etc for their audience for to rip it off and claim it as their own. They’re a business. They’re creating content for them to grow. That’s why (in terms of e-courses and e-books) there’s a price. They’re charging their worth, and it’s way more than the five finger discount you’re giving them.
“But I bought the e-book/e-course!” Still stealing. It’s not your book to copy. It’s not your e-course to recreate. Period.
I hope you’re not, but there are some not so nice people in this world so honestly, I wouldn’t be shocked. I really have no sound advice if you’re this person, but maybe disconnect from the Internet, find a higher power, write in your journal, see a therapist and find out what’s making you think this is OK.
“How do I not become this person?”
Find out what you like about said person’s content.
It’s how I go about creating mood boards on Pinterest. “I love how the blue stands out amongst the neutrals.” It’s better than saying, “All of it.” Do the same with the content in a post, then credit them. If you’re going to take #5 from someone, include who you got it from and a link back, then explain further. “I like what Designer Dani always says about branding…”
You can do this with e-courses and e-books, but do this very carefully. Do not blatantly copy someone’s course. Maybe you like the engagement the e-course had when you took it. So create your own e-course and remember that! “I like how she gave a q&a after subject in her webinar because it seemed to help people stay caught up in the lesson.” Are you a fan of the e-book because it felt conversational? Remember that as you write your own content, but use your voice (and your own words).
Find out what’s missing.
Not everyone can cover EVERYTHING, no matter how much they try meaning there’s something that’s missing that is ready to be found. That means you have to research. When you do your work you will be able to be inspired and you won’t feel the need to copy anyone else. It will just flow. Let it.
Go with what you are confident in.
If you feel the urge to copy and paste, maybe it’s not your time to do said course, write said book or post on said topic. It’s not that you never should, but if you need to copy someone, you clearly aren't ready or confident in what you're posting.
Let’s be original. Let’s produce interesting content for our audience and create a name for ourselves, OK?
Until next time, C