Over the past year, I’ve had a struggle with FIVE12 Studio. I knew where I wanted it to be but I didn’t know how I wanted to get there. When I first started I thought, “Oh, I’ll just design and take photos.” I didn’t have a clear path after that and thought I’d figure it out along the way.
A lot has changed since I started: how people blogged, what people blogged, how people sought information, how people made money, my dreams, etc.
And with that, came how I wanted FIVE12 to be presented.
I've always had this growing mission fueled by frustration to add diversity in lifestyle brands (read this post on my views of diversity in blogging). I also want to help entrepreneurs and bloggers who are afraid to start their dream to start. I want to help them find the right tools and avoid the mistakes I made for a smoother path to success.
Current FIVE12 wasn’t doing that.
However, with the launch of my new website, that will change. It will be officially part of my new services, and I couldn't be more excited about it.
There's also a bit of aggravation around me--seeing bloggers copy others because they feel their way is the only way. I have to wonder, “Why? Why do people mimic those around them?”
The goal of a lot of these masterminds, at least from what I gather, isn’t to do exactly what they do, how they do, using the same colors, fonts, words, and phrases as they do. I think their mission is to provide the tools to incorporate into your brand, blog, or business, all while still being yourself.
Maybe it’s a lack of confidence-- not believing you're enough to be yourself. Because if you were yourself, you would have been successful, right? If you were successful, you wouldn’t need help.
So since you don't think you are, adopt the same type of tone from other people's blogs--their sales page, from content to layout and structure. And buzzwords? Holy…the buzzwords are overwhelming.
The copying, seeing the same formula, gave me the itch to be different. I don't want to be like everyone else, and I found myself becoming a failure in that because it should be what I want to do, right?
I also got real with myself. I had to get unstuck, which meant I needed to seek out resources to help me. I had to admit I needed help in my transition. I’m stubborn by nature (hey I’m a Taurus, whatever that means), so this is a constant struggle.
Especially when it’s in an area I work in, because if I can’t help myself, how can I help others? Am I even meant to be doing this?
I'm learning it’s not like that. Not even close. It’s needing a fresh pair of eyes; it’s needing an outside perspective to see what was missing so I can fill in the gap and serve my audience better.
Coming up with a strategy, listing what I want, what I don’t want, my short and long term goals—finding out what was working, what wasn’t--if I need to fix it or ditch it.
This rebranding is probably one of the biggest soul-searching things I've done, because I'm learning it's OK to say no; it's OK to take a chance on something I want to do that scares me.
And as I prepare to launch for the site on Monday, finishing all the final minor details that go along with the major ones, I feel it’s a new beginning that’s desperately needed.
Until next time,