F12 Projects: Latitude Yoga Logo

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Latitude Yoga is run under by the talented yogi, Christa Nadar. She uses her talents help others find their inner yogi. When she asked me to design a logo. As a wannabe yogi myself, I loved exploring the possibilities of branding her venture.

We put together a mood board, gathering nature’s elements as inspiration. There were many drafts (as there usually are). The first one that made the cut was fine and almost marked as “done” but it didn’t feel right in my spirit. Here’s the thing with designers, or at least me—if I’m not 100 percent in love with it, even if the client does like it, I can’t mark it done. Why? Because it’s not my best, and I don’t give my clients half-hearted work.

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Nope! What was I thinking?

So I contacted her about my new and better idea and she was greatly open to it.  The final result? After changing the font to sans serif, simplifying the graphic art of the logo and added the latitude to bring the theme together, it was complete.

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Latitude Yoga font: Moon

Instead of serif, I used Moon, a thin-lined sans serif font that is was bolded in 1pt stroke. Yoga is all about bold stances and clean, flowing lines and I wanted to bring this out with the type. Overall it's a cleaner look than the first. After changing the font to sans serif, simplifying the graphic art of the logo and added the latitude to bring the theme together, it was complete.

Teal and light green.

Yoga is a mental, spiritual, and physical practice connecting one's body with the earth. Using this light green and teal, I wanted to combine the colors that were earthy yet gender neutral. These colors are also calming, which is what you want when completing your practice. Doing research about yoga helped me finalize my color choices for this logo (Want to know more about color theory? I got your guide here!).

The Latitude Yoga Symbol.

We both loved the flower symbol, as flowers were a huge part of the mood board. Instead of having the lines be visible in the first graphic, I decided to make it softer. The revamped worked, and we were able to pull it together.

We both loved the outcome and felt it conveyed what she wanted 10 times better.

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As a visual brand strategist, looking at visual development is problem-solving. When something doesn't work, there's always another solution!

Until next time,

C