Write Your Mission and Vision Statements, Now

Let's talk about your mission and vision statements--what is it?⠀
⠀
Are you looking at this post wondering, "Whaaaaaat?" If you are, stay with me.⠀
⠀
You need both a mission and vision statement to help propel your brand forward. It's the written reason why you started your brand/blog/business. ⠀
⠀
Mission statements tell why you exist. Vision statements tell the objective of your brand, or what your brand wants to do for the future. Whether you sell penguin coats or blog about organic cat food, it's important to have both mission and vision statements. ⠀
⠀
Take a look at FIVE12's mission and vision statements:⠀ ⠀
🐘 Mission Statement: FIVE12 STUDIO's mission is to help brands connect with their audience by showing they are and care about humans.⠀
⠀
🐘 Vision Statement: In ten years, FIVE12 STUDIO will help transform brands thinking by putting the heart and value of their audience first.⠀
⠀
Now you go! Let me know what you mission and vision statements are below.⠀
⠀
***If you need help, grab The Brand Base workbook for $37 or a coaching spot with me for a limited price of $327! Got any questions? Slide in my DMs 🖤*** ⠀
⠀
Photo by @adamjang on Unsplash⠀
.⠀
.⠀
.⠀
.⠀
.⠀
.⠀
.⠀
#personalbranding #rebranding #branding101 #brandingtips #brandingidentity #businessbranding #digitalbranding #corporatebranding #welovebranding #brandinginspiration #brandingcoach #brandingdesigner #logobranding #Graphic #graphicdesigncentral #graphicdesigners #solopreneur #solopreneurs #soloprenuer #solopreneurlife #solopreneurship #entreprenuers #entreprenuerlife #entreprenuership #entreprenuermindset #entreprenuerlifestyle #entreprenuergoals #smallbusinesslife #smallbusinesstips #smallbizlife

Having a mission and vision statement for your brand, business or/and blog is key to minimizing burnout, setting a goal, and keeping you on track. While mission statements and visions statements seem the same, they’re actually bit different.

What is a Mission Statement?

Mission statements establish who you are and why you exist to your audience.

Here are some examples from some of your favorite companies:

Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

IKEA: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play.

InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.

Notice how they’re short and sweet. When creating and developing the brand, this is what is kept in the back of their minds when developing their brand voice and design.

Does this seem overwhelming for you? Remember, keep it simple. You don’t need to be fancy when creating your mission statement, you just need to know WHY you started.

FIVE12 STUDIO’s Mission: To help brands connect with their audience by showing they are and care about humans

What is a Vision Statement?

Vision statements address where you see yourself in the future.

Ikea: To create a better everyday life for the many people.

Southwest Airlines: To create a better everyday life for the many people.

Sony: Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.

Samsung: Inspire the world. Create the future.

You will see these companies have vision statements that are “goals” and “futuristic.” In a way, vision statements is a continuous goal set by the company.

FIVE12 STUDIO’s vision statement: In ten years, FIVE12 STUDIO will help transform brands thinking by putting the heart and value of their audience first.

Now you go! Let me know what your mission and vision statements are below!


If you need help, I got you. The Brand Base will help you work through your mission and vision statements, step by step (and a lot more!).


FIVE-12-STUDIDO-mission-and-vision-statement.png

Don’t forget to pin me!