Dear Opt-Ins


Dear Poppy (it’s my name for you),

Hey, you! Look, we’ve gone back and forth on why I don’t like you. I want you to know, I really appreciate why you were created--it’s the first thing people see when they come on your page. The FIRST thing. Like BAM! Here I am!

But here’s the thing: it’s kind of aggressive. Not intentionally I'm sure, but it’s like you want me to sign up for something I don’t even know.

"Do you want to be put on the list?" I don't know you like that.

It’s my first time to see said content and I want to casually browse. Your pop-up upon entrance seems pushy salesperson and no one likes a pushy salesperson.

But that's not my only problem with you.

Do you know how hard it is for me to get around you when I’m on mobile? Given the audience reads a lot of content from their mobile devices, it is a huge problem that your opt-in pop-up can be hard to close it.

You know what you just did there? Made me note not to read that person’s content on the web and find another way to read it.

So here we are now, Poppy--we need to come to find a way that entices people to sign up without getting on their nerves.

Do I think you should go away? Surprisingly now. I think your intent is good, so what about this: what if you popped up when you “feel” my presence leaving? I think that’s fair. It’s like you’re saying, “So now that you’ve had the chance to browse, can I help you with anything?” It’s not pushy but you’re still doing your job. It also works on mobile too!

I really want to work with you and give you feedback from people who have found your “HEY!” a little bit intrusive. Meet us halfway with this?

Sincerely, A Concerned and Mildly Annoyed Reader