Writing a Media Kit: What to Include?


Looking to expand or partner with other bloggers? Hopefully, you have a media kit ready.

What is a media kit?

It’s an outline of your blog/brand that states what you’re about, demographic and statistics: your blog/site, Twitter, Facebook, Instagram, Pinterest, Google+, etc.

This is important because companies need to know who you’re sharing their brand with--making sure you two are a good fit.

Ask yourself these questions:

What does your brand represent?

What makes you special?

There’s a lot of reasons why people like you, why people think you’re awesome.

There’s this myth that you need a huge following to partner with companies. This isn’t the case, some of the time.

The key here is to find all of the positives about your blog and pitch it. There are people who have thousands of readers but they don’t communicate with them. That can turn off to a brand.

You may have a few hundred, but if you engage in conversation with your readers, that’s a huge plus that you need to list.

While I don’t have a million page views per month, I realized my readership has grown significantly over the year. It shows a company, “I may be small, but I’m growing and there’s proof in the pudding.”

There are a number of ways to find out:

- Google Analytics. Follow the steps to connect your blog (each platform is a bit different) and you’re ready to go. This will track your bounce rate, returning visitors and new visitors. In my opinion, don’t let the numbers consume you. Understand it, make a goal but don’t let it beat you to death.

-Bit.ly. A lot of people use this with Google Analytics or alone. It does the same thing: tracking your clicks, bounce rates, etc.

-Facebook. If you have a page, your insights, statistics, views, likes and the like are all shown here.

- Some blogging platforms have their own statistics page. May not be as accurate because they also count “bots” but it’s a good starting point.

Once you have this information, you have what you need to pitch your blog to potential sponsors.

Remember: you know what you’re worth. Make sure your pitch shows that. Going to do part 2 on design your content Wednesday. This is very important.

Until next time, C