Working with DeAndre, FIVE12 STUDIO helped develop his brand with a creative team to increase his outreach on social media to help him become a wellness brand ambassador. With the help of photographer Melissa Claire, videographer Jeff Townsend, and stylist Danel Vicieux, curated video and web content that not only exceeds trend expectations, but connects with viewers and highlights his vibrant and bold personality.

DeAndré Upshaw is a lifestyle and wellness influencer that captured national attention when his flash mob wedding proposal video went viral, garnering over 4 million views web-wide. He's inspired men and women with his incredible 150 pound weight-loss transition, he's also been featured in Men's Health.

 

Header image courtesy of Melissa Claire Photography.